Changing The World Once Cellphone at a Time
On the road, and trying to change the world, once again...
As you read this, I'll be busy hosting a highly-focused, boutique conference in Toronto, namely Strategy Magazine's Mobile Marketing Workshop. As a pioneer in the field, my company Airborne Mobile has been at the forefront of mobile media since the year 2000, but these days, with major brands and ad agencies starting (and that's the operative word: STARTING) to understand the value of this most direct and personal channel as a marketing tool, the stakes are a lot higher than the act of downloading wallpapers and ringtones.
One of the inherent early problems has been the lackluster nature of most mobile campaigns. While the industry is now (as I like to say) "learning to crawl before it can limp," there is a definite need for some Pow! to engage the customer and ensure that mobile marketing is embraced and not eschewed. The future starts now.
Well, let's see what the day brings...


Ah, the ingenuity of the Great White North rears it head once again!
What makes this even more endearing is that Jeff Woodrow, who conceived this idea, donates 5% of profits to a different charity every month, and a la Sally Struthers, packs each t-shirt with a card that tells you all about the person emblazoned on your (sweatshop-free!) garment.


Now let me tell you something about the Nulmans: aside from our obvious audacity, we are all related to each other. The family originated in Kiev (now in the Ukraine), where a "
Stand out or step back. 




This ain't yesterday's scratch-and-sniff, micro-bubble bursting process. VEX's technology impregnates the scent directly into the paper stock, which is released into our olfactory canals upon exposure to air, and lasts up to seven days out in the open.