Great Seth Godin post about a little Surprise with your after-meal coffee.
Without going into great detail, it's in response to a piece about McCain's "Sweet Classics" mini-desserts,and how they can add an extra buck or two to your restaurant bill. Now, as a fitness nutter, I'm all for smaller portions, particularly the sinful sweets. But if I owned a restaurant, I'm sure that by eating the few cents these sugar-bites cost and include them with the after-meal beverage, I'd make it up in Surprise spades with upbeat buzz and return customers.
Or if I was really hungry--money-wise--I'd ratchet up my overall prices a tad and shout out "Free Desserts!"