Here's something I find Surprising:
People are Surprised by the concept of LONGEVITY.
I tell the bartender at New York's Carlton Hotel I've been married for 22 years and he looks at me as if I were either nuts or the Dalai Lama. Someone at a meeting yesterday mentions he's been with the company 12 years and the rest of the room breaks into a cacaphony of gasps and guffaws. In this months Business 2.0 magazine, Xerox Chairman and CEO Anne Mulcahy explains the reasons how and why she's a company "lifer" (spending over 30 years with 'em).
I guess in an age where each new marriage faces a 50:50 chance of ending in divorce, where pro athletes show allegiance to the team called "Highest Bidder" and where corporate culture embraces moving up by moving out, those that stay put are seen as an anomoly. At best.
People have always admired long-lasting milestones--the 100th birthday, the Golden wedding anniversary, the 61st blog post (okay, so that's not as monumental...). My sense these days that the reaction is shifting from the sweet smile of recognition to the Wide-Eyed, O-mouthed look of Surprise.
Earlier on in this blog, I made a case how product life cycles are getting shorter faster.
Remove the word "product" and the concept still holds.