Andy Nulman: Pow! Right Between the Eyes: Profiting from the Power of Surprise
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And while we're on the subject, Brandweek's "Worst Marketing Buzzword" of 2006 was the overused-to-death
...which (thankfully!) gives credence to, and vindicates, my shout-outs in Marketing Magazine this week.
Posted by Andy Nulman on January 11, 2007 in The Media Whore, Vindication | Permalink