So, what happens when Intimacy Goes Big, which I intimated in the blog post of the same name?
Well, as a corollary I guess, Big Goes Intimate.
Or so I would believe after reading a piece in Wednesday's Wall Street Journal (dig the re-design big-time, by the way) about the new stadium being built for the Dallas Cowboys, an architectural behemoth of over 2.3 million square feet that will be able to seat about 100,000 when it opens in 2009.
One of the key selling points of the place is the 180-foot long video screens suspended over both sides of the playing surface, which will serve to--get this!--replicate the at-home experience. As the article explains:
"Mr. Jones (Cowboys owner Jerry) believes that in the years ahead the Cowboys' biggest competition for fans will come from the increasingly sophisticated home-entertainment industry.
"To counter home media, the 180-foot boards inside the stadium will...provide fans with the equivalent of watching the game on a 52-inch plasma screen from 12 feet away. 'You'll be able to see the sweat on their foreheads,' says Mr. Jones."
Ironic, ain't it? Now if they could only change those clanky plastic stadium seats into couches...