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Books Beside My Bed

  • Chip Heath and Dan Heath: Made To Stick

    Chip Heath and Dan Heath: Made To Stick
    Roger Von Oech called this one months ago; "The next 'Tipping Point'," he enthused. While I don't think the Brothers Heath will make as much of a social dent as Malcolm Gladwell, their book is much more relevant as a "hands-on" tool for any marketer (and makes a compelling case for the infusion of Surprise. Thanks guys!). Taking their own advice, Chip and Dan make a handful of powerful points, and do so simply, interestingly and eloquently. Along with the Sernovitz book, this is my bible for many of my new business endeavors, as well as for the fundraising campaign my wife and I are leading for our son's school. A real find! (*****)

  • Andy Sernovitz: Word of Mouth Marketing: How Smart Companies Get People Talking

    Andy Sernovitz: Word of Mouth Marketing: How Smart Companies Get People Talking
    Andy is smart. He's getting people like me, and hundreds of others I suspect, to talk about his book. How? By being simple, to-the-point, no-nonsense, but most importantly, pertinent. Fewer anecdotes than "Citizen Marketers," but more of a practical How To manual. He's the reason every one of my posts have an "Email This" link. (****)

  • Daniel Gilbert: Stumbling on Happiness

    Daniel Gilbert: Stumbling on Happiness
    More than I bargained for here. Thought it would be another treatise on "How To Be Happy," but this is more of a "Why" and "How Come." Incredibly well-documented and a breezy, whimsical writing style that almost speaks out loud. His Harvard students must have a blast. (****)

  • Ben McConnell and Jackie Huba: Citizen Marketers

    Ben McConnell and Jackie Huba: Citizen Marketers
    A lot of common sense and stuff I aready knew, but I love the way they neatly package the User-Generated Comment movement. McLuhan would be proud--we have become the message. (****)

  • Paul Allen Smethers & Alastair France: Five Myths of Consumer Behavior: Create Technology Products that Consumer Will Love

    Paul Allen Smethers & Alastair France: Five Myths of Consumer Behavior: Create Technology Products that Consumer Will Love
    Read this? I devoured it in two days (interrupted only be the need to sleep). Very specific, but incredibly relevant to anyone creating tech products, like we do at Airborne. Written in a breezy, accessible style (despite its subject matter), the authors' melding of the standard product S-curve and a broken-up consumer adoption funnel is pure genius. What a find!

  • John Perkins: Confessions of an Economic Hit Man

    John Perkins: Confessions of an Economic Hit Man
    Just started, but needed a tale of international greed, corruption and badness to get over Mitch Albom.

  • Mitch Albom: For One More Day
    Give it up, Mitch. You had a good run with Morrie, but this is lame. I read this on the seventh anniversary of my mom's untimely death, and couldn't even force half a tear through my ducts. One's gotta know when the cow's out of milk, and your moo factory has run dry. (*)
  • Tom Standage: A History of the World in Six Glasses

    Tom Standage: A History of the World in Six Glasses
    Not as eye-opening as The Victorian Internet (his previous), this is still a wild romp through history, showing the progress of man via six vital liquids. Blood would've been an interesting #7... (****)

  • Gavin Weightman: The Frozen Water Trade

    Gavin Weightman: The Frozen Water Trade
    Brilliant and unsung. The story of Frederic Tudor, who chopped up the frozen lakes of Massachusetts and sold the result to the West Indies. Ridiculed, committed to an asylum and bankrupted, he eventually saw his dream come true, introduced the concept of refrigeration and changed the world. Thanks to him, I can play hockey indoors. (*****)

  • Seth Godin: Small is the New Big

    Seth Godin: Small is the New Big
    I am a Seth Godin junkie. I buy just about everything he puts out. While I get off on a lot of his ideas, I get off even more on the way he has built himself into a cottage industry. At this point, he could get lazy, but I'm amazed at his consistency in coming up with gems and staying poppin' fresh. (****)

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January 18, 2007

No, I Won't Back Down (Again!)

One of the drawbacks of being the worldwide spokesperson for Surprise is being confronted by all comers and asked to do sumpin' different all the time.  Like the toughest guy in the bar (a title I never remotely held, by the way), I find myself wielding all sorts of in-yo'-face challenges here at what should be my serene Surprise Central hideaway.

(Not that I am foreign to these expectations, mind you. As CEO of Just For Laughs, I was besieged constantly by seemingly well-meaning people asking me to tell them a joke.  "Did you hear the one about the pain-in-the-ass accosting the fed up executive?" I used to reply.  But once again...I digress.)

The latest "double-dog dare ya" comes from Robert Hruzek, owner, author and operator of the Middle Zone Musings blog and social lounge.  Robert is hosting a writing contest, one which features mercifully-brief six-word stories (something we both were enamored with after reading a bunch of 'em in the November Wired evidently), and closes relatively soon...this Sunday, to be exact.

Using the largesse Texans are renowned for, my Houston-based blogging buddy had tossed two gauntlets my way:

  1. To actually write one of these six-worders
  2. To be a "Surprise" judge and pick the story with the best Surprise ending

Well, the last guy to back down from a Lone Star State challenge ended up being President of the United States, and I can't do any worse than him, so pardon me as I bend down to pick up these gloves and throw them right back with two resounding Yups.

Robert, I guess I can judge the swarm of stories on my flight to your somewhat chilly state on Monday (I'm heading to Dallas for the NHL All-Star Game, Kemo Sabe Stetson in hand).  Avalanche me.

And as for my story, here goes:

"Why six?" smirked the contrarian.

Thank you.  You've been a wonderful audience.  WInners and details to come soon, I suppose.

 

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Comments

As we say down in the Lone Star State, "Yee-Haw!"

Thanks for the post, the link, and for taking up the gauntlet, Andy! The only thing is... now I have to wonder how qualified you really are! I mean, your story only has FIVE words in it...

But don't you worry, Pardner, you still have plenty of time to practice!

"because seven eight nine" Phil quipped.

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