Surprise marketing ain't just for the guerrillas, the street-fighters, or--as Tom Peters calls 'em--the "weirdos and freaks" no more. We're part of America's most hallowed hall of academia, bay-bah!
Biggest Surprise of all is not just that Pow!has been usurped by Harvard Business School Executive Education, but how they've gone about promoting it.
There must be something "special" in Boston water these days, because Harvard's ads for their four exec marketing management courses are spiced with terms like "Break Free. Start thinking and acting differently" (sounds like Steve Jobs or maybe even Timothy Leary may have got to 'em as well), and resplendent with a variation on the U's classic coat of arms (check the adage above).
If the boys at Hah-vahd Yahd (well not just boys anymore, given that the school just named its first female President) are embracing their wild side, imagine the ramifications for the Fortune 500 in a few years. Yee-hah!