If there was ever a guy who could change the much despised cable TV industry, it's Dean MacDonald. Deano's an old friend with an infectious personality, whose self-deprecating wit belies his razor-sharp brilliance.
Despite his overly-corporate photo at right, Dean's also one of the most creative and ballsy businessmen I have ever met. When he's in the zone, he makes Richard Branson look like an actuary.
After leaving the top position at one of Canada's cable behemoths a few years ago and learning what NOT to do, Dean bought a rural based cable network and molded it in his own image, building it into the 5th largest TV/internet/phone service provider in the country.
He calls it The Amazing Persona.
No, that's not its slogan; leave it to Dean to create the only cableco in the world with an adjective in its actual name. Check it out here.
Having the word "Amazing" connected to any service company (particularly a cable company!) is like having the word "Kosher" connected to a bacon cheeseburger. Yet that's the Surprising standard Dean has set for his organization.
Now if only the rest of the industry could follow suit...