I logged-in in this morning and the Surprise Central Inbox was overflowing with WILDY CAPITALIZED email, all saying just about the same thing:
"Did you see what
Seth Godin said
Well, I did now. Here's an excerpt:
"There's nothing wrong with not surprising people. In fact, most of the time, you don't want to surprise people. I don't want to be surprised when I use an electric drill, and I don't want to be surprised when they're doing surgery on me.
But if you want the word to spread, if you expect me to take action I've never taken before, it seems to me that you need to do something that hasn't been done before. It might not feel safe, but if you do the safe thing, I guarantee you won't surprise anyone.
And if you don't surprise anyone, the word isn't going to spread."
That's some major, major-league vindication.
Read the whole thing for yourself, and feel the Pow!er...