Despite the hype and heat of all those bombastic car shows, the American auto industry is in the dumps.
There are dozens of explanations, but at the root of them all is this one: BORING CARS!
(Before you motorheads descend on me like vultures with news and pix of futuristic, gas-saving concept vehicles, lemme remind you that those sexy "Concept Cars" are akin to the photos people use on dating sites--nice, but far from reality.)
This is an industry that could use some more champions of Pow!, like Ralph Gilles, the guy who designed Chrysler's 300 but don't bet on it anytime soon. Instead, heed the words of former Chrysler marketing head Jim Schroer, who groans:
"Most of the
are playing to tie."