Two tales of Surprise sent along today...which in itself is a great Surprise to me, given that IT IS Super Bowl Sunday, when young marketers heads are absorbed by expensive TV commercials.
The first comes from Gary Sherman of Austin,Texas, who raves of his Pow! experience with Wine.com (and contrasts its relevance with just getting a pile of free stuff from folks like Amazon). Well worth the read, so click here.
The second comes from a photographer named Robin Spencer, via Seth Godin. In this post, Robin tells of his experience with his Subaru dealer, which started as a Pow!, but degenerated into a Pffffftt...
As I said months ago, one Surprise isn't enough. For Surprise marketing to really work, it has to be a flow, a series, and one that
The Boundaries of Extreme
Robin himself puts it best when he says:
"To raise someone's expectations then not fulfill them is worse than mediocrity."