Well, no more big hair pictures, so I guess the next best thing on this chill-out Saturday is to let smart people back up the ramblings of the folks here at Surprise Central, specifically the Valentine’s Day rant of Submission Marketing.
So, to my point, why do people only tell the truth behind marketers’ backs?
Because they don’t trust ‘em.
A recent study from the Yankelovich Group revealed that a walloping 76% of consumers don’t believe that companies tell the truth in ads.
That’s more than three in four. In essence, an ad is wasted money before it even hits the page or the airwaves.
And as per the Garbage In/Garbage Out theory of those surveys we are forced to fill out, Strategy Mag reports (see? No hard feelings, Claire...)that at the recent Research Industry Summit in Chicago, the following stats were bandied about:
Just 0.25% of the population supplies
32% of responses to online surveys
50% of all survey responses come from
less than 5% of the population
No wonder one senior researcher lamented: "We're perpetuating a fraud."
Uh, have a nice weekend.