Okay, if one is an event, two is a coincidence and three is a trend...
Then it stands to--and I hate to use the word in this case, but--reason that the next trend in soft drinks is "Health ," particularly if you're the Coca-Cola Company. Obviously, dieting is not enough, because the same people who brought you the Japanese thirst-quencher Love Body (which, to quote Brandweek, "claims to not only burn calories, but contains an ingredient rumored to increase bust size") are about to unleash two new soft-drinks in North America:
1) Diet Coke Plus, a no-calorie drink loaded with vitamins B3, B6 and B12, out now
2) Lumaé, in conjunction with L'Oréal of all people!, which is a tea-based drink which is "expected to contain ingredients that will help women care for their skin" (no mention of their busts here), out in '08
Now I don't want to be a spoilsport, but isn't this stuff supposed to be BAD for you? Is nothing sacred when soft-drinks suddenly become a health food? Doesn't that defeat the purpose of drinking them in the first place?
Gotta give Coke credit though; these guys are taking their swings (see their exhaustive--and I do mean that in the most breath-catching way--brand list here).
But if three is a trend, in this case, four is utter insanity.
I need a glass of water...