Oh, I wish I lived in Oregon.
'Cuz if I did, I'd be buyin' me a Corvette from the Suburban Auto Group, truly one of the ballsiest car dealers I've ever come across. They sell a helluva lot of cars, and indeed deserve to.
Instead of the usual prattle about rebates, free gas or other dull-and-done-to-death gimmicks, the Suburban Auto Group have unleashed a Pow! superstar called the Trunk Monkey on an unsuspecting and loving public via a series of TV commercials from Portland's brilliant and gutsy r-west ad agency.
Apparently, the Trunk Monkey concept was launched by self-proclaimed "uber geek" Sean Sosik-Hamor back in 2000, but the combo of r-west and the Suburban folks has elevated the crafty simian to King Kong status.
You can--no you MUST--watch the commercials here. Enjoy; they're as good as any comedy you'll see anywhere on TV or the net. These ain't national network ads either; this is a local campaign, albeit for a giant operation. But still, compare this to the snoozers that Detroit, Tokyo or Germany are laying down on us, and they stand out even more.
Within 30 seconds, you'll understand why the Trunk Monkey has enjoyed national buzz, spawned fan clubs, and sold thousands of dollars in t-shirts and other merch.
What's more, he's WAY better an option than a sunroof or GPS...