Andy Nulman: Pow! Right Between the Eyes: Profiting from the Power of Surprise
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Leave it to the fast-forward-thinking Japanese mobile operator NTT DoCoMo (the pioneers of the mobile content industry) to succinctly and elegantly summarize the continuum theory of Surprise. This from one of their trade ads:
"So Radical Today,So Obvious Tomorrow"
Yin, meet Yang.
Posted by Andy Nulman on April 14, 2007 in Great Surprise Quotes | Permalink