Holy Jeez! Where was Thomson Higher Education when I was going to school?
In an inspired coup, these guys are planning to use a little marketing savvy to teach the discipline itself by trimming down the usual cornerstone-sized (and weighted), snooze-inciting textbooks into a 352-page, 8 x 10 softcover called MKTG.
More like a magazine than the dull, backbreaking doorstoppers I had to lug around throughout college and university, MKTG's publishers describe it as a "brief paperback that includes a suite of learning aids to accommodate the busy and diverse lifestyles of today’s learners, like flash cards and downloads for audio, video and cell phones." Thomson's Neil Marquardt sums it up succinctly by saying: "The idea was to re-evaluate where we were as a content provider, not just a textbook publisher."
The company backs it up with websites for those lucky enough to teach, and learn, from it. You can see them all, as well as an impressive flash demo, by clicking here.
The book is ready for this year's summer courses. And considering how poorly my goaltending has been these days, perhaps my Monday nights in July and August would be better spent with one of the above at McGill instead of on the ice in DDO.