Smartest thing anyone in marketing has said all week, from Lisa
Klauser, VP Brand Building at Unilever U.S.:
“What we used to call
the nontraditional media—
online and instore—
is now becoming
It all changes. Faster than ever. Today's special is tomorrow's so what.
Wanna stay special? As I've said so many times, keep looking for new extremes.
And new traditions.