It's called 20ltd.
I thought I'd be over this one by now, but I keep going back. Again and again.
It's the Internet's first true luxury boutique. Frankly, I think it's the best shopping destination on the entire WWW (particularly if you're into Surprise).
Because there's always a reason to go return. Only twenty different items on sale at any one time (that's the 20 part).
And each one is an EXTREMELY limited edition, made exclusively for the site. You can't get them anywhere else on earth. Once they're gone, they're replaced by something else (that's the Ltd. part).
These guys really get it. Minimalist design. Sharp, snappy text. Luscious photos. Great music, too. And they never wane from the 20 concept (not just in products, but in overall look-and-feel).
The antithesis of Amazon.com. A supreme shopping experience.
20Ltd. does for web retailing what the Apple Store did to brick-and-mortar retailing.
Now if I could only afford some of the stuff...