Can't think of a duller, more nondescript name for a retail establishment. No hint whatsoever at what goes in inside.
So what do J.J. Levine and Danielle Flowers actually do in their truly revolutionary store in Montreal's Gay Village?
They build and fix bikes...and cut hair.
Which is why their "sub-head" store name is the much better, way more descriptive, and exponentially-more attention grabbing:
Lesbian Haircuts And Bike Store
That's it in all it's handmade glory below, hanging in their store window. Face it, that's the real star, the real pull, the one you won't forget. Ever! (To make my point, take this quick quiz--Don't look back and tell me: What's the official name of the store?)
Names are so, so, so (I can continue, but you get the point) important in cutting through the clutter of sameness. Even if their powers of description are limited, names should at least be a door for the curious to open. Christ, I could've named this blog "Cool Marketing Ideas," but who's gonna click on that? I can't begin to tell you the number of visitors I get just from people clamoring to find out what my Pow! sobriquet is all about.
But I digress.
Danielle and J.J. run a truly cool 'n' unique business, which deserves world-wide attention. To find out more, you could read Maxine Mendelssohn's upbeat piece on them in the Montreal Gazette, or check out their website, which is still called Revolution Montreal.
Yup, I know it SHOULD also be at www.lesbianhaircutsandbikestore.com ...which is why I registered and paid for the name before anyone else could swoop down and squat on it after reading their story.
But I don't want it or need it. Which is why I'm offering to give it up to J.J. and Danielle for free. Forever. For the price of an email.
Hope to hear from you guys soon.