As a follow up to the recent posts about standing out (like this one here, and this one), I came across this quote while perusing Fortune Magazine over the weekend. In an essay entitled Creativity To The Rescue, former Young & Rubicam CEO Peter Georgescu spun these words of vindication:
"Commoditization--what I see as the cancer of 21st century commerce--has fueled ferocious price competition.
"With price as the only real differentiator, producers are left with a challenge:
They must find a way
to stand out in a crowd."
This ain't about being flashy, or merely grabbing attention; it's the core of today's commerce. Stand out or be stomped on.