Got this email from Mitch Joel while in San Francisco, only minutes after Microsoft's Steve Ballmer delivered his keynote address at CTIA:
Did
you whisper this sweet-nothing in his ear?
http://www.news.com/beyond-binary/8301-13860_3-9802647-56.html?part=dht
--Mitch
As someone who used to work for us at Airborne, Mitch has heard me spout adages and aphorisms ad nauseum, but I still had my doubts. So I checked out the interview I did with Adweek earlier this year and found the following:
You've referred to the mobile phone as being the "remote control for people's lives." Can you elaborate on that?
Most companies replicate the desktop or a television [with the phone], but ... we see it as a tool to interact with the rest of your world. It's not just a screen, it's more like a mouse. We call it the "inside out" approach. ... Just watching a television show on it is like getting a computer just to write letters.