It's good to have friends, particularly if they're in the Tax department or in the media.
Rick Spence, a long-time member of the People I Dig list (see left), is a member of the latter, and was kind enough to give credence to the relatively nascent (well, to the general public at least) discipline of Surprise marketing in today's National Post. You can check our Rick's column by clicking these blue letters.
Nicely written and well appreciated...but I DO have just one minor correction/addendum, if I may. To close the story, Rick wrote:
Does he practice surprise marketing as Airborne's chief marketing officer? "We'll be doing it next year with some of our marketing and promotion incentives," Nulman promises.
Well...to be frank, Surprise marketing is what GOT Airborne to where it is. Examples are many, including the oft-told tale of the Donald Trump Dollar Bill Toss and the Free Beer panel discussion, not to mention our infamous Maxim parties (no links folks, sorry!).
Indeed there's more to come, but there was a lot that went, too.
Okay, so now that THAT's cleared up, why not pay Rick a visit at his entrepreneurial blog. Tell his server I sent ya.