I dig Jay Nussbaum. As a lawyer, martial arts expert and college professor, he's obviously eclectic in his interests and gutsy in his career choices.
So it stands to reason that in publishing his second novel called A Monk Jumped Over A Wall, he's gonna take the grain and go against it.
Case in point is the "Nymphomercial" he has produced to promote the book (you can find it here and here on YouTube, and worry not, despite its suggestive name, it's office-safe).
While other authors have turned to the ubiquitous video vault with interviews and slick EPKs to peddle their wares, Jay's dramatization of one of the book's scenes and subsequent transformation of it into a short film (and a rather professionally-made one at that) is relatively unique.
Hopefully, it'll help the tireless author move volumes of volumes.
And if anyone ever wants to pick up the movie rights, at least one scene is already in the can.