Well, I'm back from the incredibly-run Shop.org conference in Orlando, and the buzz on Airborne's new retail mobile marketing initiative has been, to say the least, positive.
The conference blog encapsulated my keynote quite completely, as did Giselle Abramovich at MobileMarketer, while Andy Sernovitz (that's he and I below) went one step further with his videoblog. And this update just in: Simon Rodrigue of HomeDepot passes on these kind words.
Meanwhile, the guy who seemed to get it most was (no Surprise here) Mitch Joel...not only because he had me to deal with in shopping centers and restaurants for three days, but because of his ever-expanding, acutely-astute marketing savvy.
Next up, we take this show on the road to Chicago, for the annual Retail Advertising Conference, on Feb. 6.
This could be the start of something big...