As you read this, I am heading towards Orlando on behalf of Airborne to the Shop.org Innovation conference , where I'll be hosting two roundtables as well as giving a keynote address debunking the myths and revealing the opportunities of marketing via mobile phones.
(Don't wanna sound pompous, but since this was the root of what we pioneered eight years ago for the likes of Disney, HBO and continue to do today for the NHL , Family Guy and Maxim, I think I'm pretty well-qualified not just to yammer about the subject...but to be listened to.)
The guest list the the event reads like the who's who of retail, and the hometown will also be represented by the ubiquitous Mitch Joel (my plane seatmate) and Pinny Gniwisch of Ice.com. Another highlight is that after a year of conversing via email and phone, I finally get facetime with my namesake and kindred spirit, word-of-mouth marketing guru Andy Sernovitz, who's also keynotin' (see below).
Will be in touch later this week to let you know how it goes...