A little over a year ago, I kinda reamed the Korean car manufacturer Kia for expropriating the slogan "The Power To Surprise" for their uninspiring line of cars and the way they market them.
Well, seems like they sucked back a little Pow! kool-aid since then, as the buzz on the autoshow circuit has been humming around the Kia booth, particularly the Kia Soul crossover SUV concept car. Check it out:
Only problem is--and I'm stretching back to my high school schoolyard hijinx and my early marketing case studies of unfortunate names for this one--the product's name.
Say it out loud.
See what I mean?
Well...at least I'm Surprised.