Ahhh, 2008. A new year, filled with hope, promise and resolutions that should be broken by about the time you finish this sentence.
One honkin’ big diff that has warmed the hearts of all of us at Surprise Central is the change of direction—and name—of what once was Court TV, which since Jan. 1 is known as TruTv.
Focusing its programming and spirit on “Actuality. Not Reality” (their new slogan, not mine), TruTV trumpeted its rebirth in some relatively unconventional mediaplaces, most notably the Wall Street Journal.
In that bastion of capitalist news and thought, the network took out an upside down full-page ad. While not as effective as the similar tactic used last year by UPS (and highly hoorayed here), what was impressive was TruTV’s commitment to the essence of Pow! with its stated programming pledge:
Is That They’re
Welcome to the club, TruTV! Now go ahead…Surprise us. Again and again and again!