Okay. So you know I love Surprise in all its ways, shapes and forms.
Case in point for my head-scratching is The Orange Underground.
I dunno. There seems to be something wrong and way too forced when the Frito-Lay company is channeling the spirit of underground anarchy (including terminology like "Fight The Man!" and "Join The Revolution") to push--wait for it--Cheetos.
Random Acts of Chaos to sell cheesy snacks? Abbie Hoffman, Jerry Rubin and the other five must be rolling in their graves. (Ask your parents, kids. Or click here.)
Maybe I'm old school, but tossing a handful of the orange poofs into someone's white wash load doesn't seem to be the best way to make me wanna munch a bunch of the stuff, but maybe that's just the point...who said we have to eat it?
I guess if Q-tips can be used as a paint brush or "precision tools," then I guess it stands to reason that Cheetos can be used as a weapon. Coming up: potato chips as a torture device and death by cotton candy.
The campaign apparently reaches a zenith on 04/01/08...better known as April Fool's Day.
UPDATE: I ain't alone in my views. Check this out from Advertising Age.