So, last week I end with a great Surprise quote, this week I begin with one.
But this one's a little more esoteric and heady, so put on those thinking caps. It comes from Gavin Potter a.k.a Just A Guy In A Garage), a brilliant British consultant who is now working towards his PhD in Machine Learning (I learned about him the old-fashioned way, reading about his quest to win the Netflix Prize in Wired). His words of wisdom:
"The 20th century was about sorting out supply.
"The 21st is going to be about sorting out demand."
What's the Surprise relevance? Well, as per the Wired piece, "The Internet makes everything available, but mere availability is meaningless if the products remain unknown to potential buyers."
And, uh, what's one of the best ways to get pro ducts known? Pow! You got it, kids.
The paper towel brand Bounty is known as the Quicker-Picker-Upper.
That said, based on Potter's quote, I guess we could consider Surprise the Quicker-Clutter-Cutter.
My next call--A.G Lafley at Procter & Gamble...