FOPs (you know, the ones to whom I don't have to explain the acronym means Friends of Pow!) know by now the fixation that Surprise Central has with P&G's always Surprising CEO A.G. Lafley.
Here's another reason why. This from The Game Changer, an upcoming book (available April 8) that Lafley co-wrote with management guru and serial author Ram Charan, where Lafley explains his approach to consumers:
"Three billion times a day P&G brands touch the lives of people around the world. Our goal is to DELIGHT consumers at two 'moments of truth':
"First, when they buy a product and second, when they use it."