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Books Beside My Bed

  • Chip Heath and Dan Heath: Made To Stick

    Chip Heath and Dan Heath: Made To Stick
    Roger Von Oech called this one months ago; "The next 'Tipping Point'," he enthused. While I don't think the Brothers Heath will make as much of a social dent as Malcolm Gladwell, their book is much more relevant as a "hands-on" tool for any marketer (and makes a compelling case for the infusion of Surprise. Thanks guys!). Taking their own advice, Chip and Dan make a handful of powerful points, and do so simply, interestingly and eloquently. Along with the Sernovitz book, this is my bible for many of my new business endeavors, as well as for the fundraising campaign my wife and I are leading for our son's school. A real find! (*****)

  • Andy Sernovitz: Word of Mouth Marketing: How Smart Companies Get People Talking

    Andy Sernovitz: Word of Mouth Marketing: How Smart Companies Get People Talking
    Andy is smart. He's getting people like me, and hundreds of others I suspect, to talk about his book. How? By being simple, to-the-point, no-nonsense, but most importantly, pertinent. Fewer anecdotes than "Citizen Marketers," but more of a practical How To manual. He's the reason every one of my posts have an "Email This" link. (****)

  • Daniel Gilbert: Stumbling on Happiness

    Daniel Gilbert: Stumbling on Happiness
    More than I bargained for here. Thought it would be another treatise on "How To Be Happy," but this is more of a "Why" and "How Come." Incredibly well-documented and a breezy, whimsical writing style that almost speaks out loud. His Harvard students must have a blast. (****)

  • Ben McConnell and Jackie Huba: Citizen Marketers

    Ben McConnell and Jackie Huba: Citizen Marketers
    A lot of common sense and stuff I aready knew, but I love the way they neatly package the User-Generated Comment movement. McLuhan would be proud--we have become the message. (****)

  • Paul Allen Smethers & Alastair France: Five Myths of Consumer Behavior: Create Technology Products that Consumer Will Love

    Paul Allen Smethers & Alastair France: Five Myths of Consumer Behavior: Create Technology Products that Consumer Will Love
    Read this? I devoured it in two days (interrupted only be the need to sleep). Very specific, but incredibly relevant to anyone creating tech products, like we do at Airborne. Written in a breezy, accessible style (despite its subject matter), the authors' melding of the standard product S-curve and a broken-up consumer adoption funnel is pure genius. What a find!

  • John Perkins: Confessions of an Economic Hit Man

    John Perkins: Confessions of an Economic Hit Man
    Just started, but needed a tale of international greed, corruption and badness to get over Mitch Albom.

  • Mitch Albom: For One More Day
    Give it up, Mitch. You had a good run with Morrie, but this is lame. I read this on the seventh anniversary of my mom's untimely death, and couldn't even force half a tear through my ducts. One's gotta know when the cow's out of milk, and your moo factory has run dry. (*)
  • Tom Standage: A History of the World in Six Glasses

    Tom Standage: A History of the World in Six Glasses
    Not as eye-opening as The Victorian Internet (his previous), this is still a wild romp through history, showing the progress of man via six vital liquids. Blood would've been an interesting #7... (****)

  • Gavin Weightman: The Frozen Water Trade

    Gavin Weightman: The Frozen Water Trade
    Brilliant and unsung. The story of Frederic Tudor, who chopped up the frozen lakes of Massachusetts and sold the result to the West Indies. Ridiculed, committed to an asylum and bankrupted, he eventually saw his dream come true, introduced the concept of refrigeration and changed the world. Thanks to him, I can play hockey indoors. (*****)

  • Seth Godin: Small is the New Big

    Seth Godin: Small is the New Big
    I am a Seth Godin junkie. I buy just about everything he puts out. While I get off on a lot of his ideas, I get off even more on the way he has built himself into a cottage industry. At this point, he could get lazy, but I'm amazed at his consistency in coming up with gems and staying poppin' fresh. (****)

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April 30, 2008

Hello, It's Me

Now THIS was a Surprise...

Last week, I got an email from myself.  A "friend invitation" from Facebook, actually.

No joke.  No spam.

Just a guy with the same moniker as me reaching out to a namesake. 

The_other_andy_2Now let me tell you something about the Nulmans:  aside from our obvious audacity, we are all related to each other.  The family originated in Kiev (now in the Ukraine), where a "Nul-man" was the guy who could make something from nothing (the word "nul" is literally translated as "nothing" in French and other languages).  As a rabbi once explained to me:

"Put three zeroes together,
you have nothing.
Put a 'one' in front of the zeroes, and you have a thousand.  THAT is the power of a Nul-man."

Apropos, don't ya think?

Anyway, this "other" Andy Nulman is a cousin--albeit a new found one--who lives in the Washington D.C. area.  He's about my age, and off-beat enough to pose for a Facebook profile photo next to a display of gefilte fish (that's it above).  And I was thrilled to hear from him; in fact, we're planning to get together soon, either in his hometown or mine.

You know, years ago, when I was at Just For Laughs, I had this idea for a reality TV show called "Me, Myself and I," where people who share the same name meet and are followed, discovering similarities, differences and conflicts along the way.  No stupider than "Wife Swap," I tell you, and the opportunities for both hilarious comedy and wrenching drama are endless.

Maybe I'll bring along a camera crew when me and me finally meet.

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Comments

you mean there are more like you out there?

;)

This really puts a wrinkle in my Six Pixels of Separation theory... what is this? No pixels?

;)

Seriously, killer Blog post - as always, it makes me laugh and think... sometimes even at the same time.

Yeah, killer blog post. Kills all remaining doubts regarding your narcissism. Not to mention the persistant sycophancy of the above commentator. Give it up already, twisty.

You should check out Google Me, which is based on the same concept:

http://www.googlemethemovie.com/
http://ca.youtube.com/watch?v=SSAloy8LV7E

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