Stand out or step back.
That's always been a motto of some sorts around Surprise Central. It's been the subject of many a blog posting here, like this one, and these two about my beloved Corvette (which celebrates its seasonal, coming-out-of-storage party this week).
And now, there's a book about it.
It's called Step Into The Spotlight, A Guide To Getting Noticed and it's sparkingly-written by a woman who goes by the mono-moniker Tsufit.
A former Dean's List litigation lawyer, Tsufit cast off her professional shackles and followed her passion into the world of showbiz. She did stand-up comedy, acted, recorded a CD before settling into her current passion of corporate coaching, saying (and I love this) "I show business how to use show business to get business."
The book is a primer on making noise and attracting eyeballs and ears to you and/or your message, and is highly endorsed by yours truly. You can't expect Pow! if you don't stand out; there's no Surprise by blending in.
And if you can muster up about one-100th of the chutzpah that Tsufit oozes, you'll be a magnet for attention. Check her out, and buy the book, by clicking here.