Pow! Right Between The Eyes! Andy Nulman's Blog About Surprise: Changing The World Once Cellphone at a Time

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Books Beside My Bed

Chip Heath and Dan Heath: Made To Stick
Roger Von Oech called this one months ago; "The next 'Tipping Point'," he enthused. While I don't think the Brothers Heath will make as much of a social dent as Malcolm Gladwell, their book is much more relevant as a "hands-on" tool for any marketer (and makes a compelling case for the infusion of Surprise. Thanks guys!). Taking their own advice, Chip and Dan make a handful of powerful points, and do so simply, interestingly and eloquently. Along with the Sernovitz book, this is my bible for many of my new business endeavors, as well as for the fundraising campaign my wife and I are leading for our son's school. A real find! (*****)
Andy Sernovitz: Word of Mouth Marketing: How Smart Companies Get People Talking
Andy is smart. He's getting people like me, and hundreds of others I suspect, to talk about his book. How? By being simple, to-the-point, no-nonsense, but most importantly, pertinent. Fewer anecdotes than "Citizen Marketers," but more of a practical How To manual. He's the reason every one of my posts have an "Email This" link. (****)
Daniel Gilbert: Stumbling on Happiness
More than I bargained for here. Thought it would be another treatise on "How To Be Happy," but this is more of a "Why" and "How Come." Incredibly well-documented and a breezy, whimsical writing style that almost speaks out loud. His Harvard students must have a blast. (****)
Ben McConnell and Jackie Huba: Citizen Marketers
A lot of common sense and stuff I aready knew, but I love the way they neatly package the User-Generated Comment movement. McLuhan would be proud--we have become the message. (****)
Paul Allen Smethers & Alastair France: Five Myths of Consumer Behavior: Create Technology Products that Consumer Will Love
Read this? I devoured it in two days (interrupted only be the need to sleep). Very specific, but incredibly relevant to anyone creating tech products, like we do at Airborne. Written in a breezy, accessible style (despite its subject matter), the authors' melding of the standard product S-curve and a broken-up consumer adoption funnel is pure genius. What a find!
John Perkins: Confessions of an Economic Hit Man
Just started, but needed a tale of international greed, corruption and badness to get over Mitch Albom.
Mitch Albom: For One More Day
Give it up, Mitch. You had a good run with Morrie, but this is lame. I read this on the seventh anniversary of my mom's untimely death, and couldn't even force half a tear through my ducts. One's gotta know when the cow's out of milk, and your moo factory has run dry. (*)
Tom Standage: A History of the World in Six Glasses
Not as eye-opening as The Victorian Internet (his previous), this is still a wild romp through history, showing the progress of man via six vital liquids. Blood would've been an interesting #7... (****)
Gavin Weightman: The Frozen Water Trade
Brilliant and unsung. The story of Frederic Tudor, who chopped up the frozen lakes of Massachusetts and sold the result to the West Indies. Ridiculed, committed to an asylum and bankrupted, he eventually saw his dream come true, introduced the concept of refrigeration and changed the world. Thanks to him, I can play hockey indoors. (*****)
Seth Godin: Small is the New Big
I am a Seth Godin junkie. I buy just about everything he puts out. While I get off on a lot of his ideas, I get off even more on the way he has built himself into a cottage industry. At this point, he could get lazy, but I'm amazed at his consistency in coming up with gems and staying poppin' fresh. (****)

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May 15, 2008

Changing The World Once Cellphone at a Time

On the road, and trying to change the world, once again...

As you read this, I'll be busy hosting a highly-focused, boutique conference in Toronto, namely Strategy Magazine's Mobile Marketing Workshop. As a pioneer in the field, my company Airborne Mobile has been at the forefront of mobile media since the year 2000, but these days, with major brands and ad agencies starting (and that's the operative word: STARTING) to understand the value of this most direct and personal channel as a marketing tool, the stakes are a lot higher than the act of downloading wallpapers and ringtones.

One of the inherent early problems has been the lackluster nature of most mobile campaigns. While the industry is now (as I like to say) "learning to crawl before it can limp," there is a definite need for some Pow! to engage the customer and ensure that mobile marketing is embraced and not eschewed. The future starts now.

Well, let's see what the day brings...

Posted by Andy Nulman on May 15, 2008 in Shock and Ahhh..., The Media Whore | Permalink

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Comments

Hi Andy
Great theme and one that will eventually take off .. and when it does it will be explosive.

Just wanted also to mention your title. Is that a 'speako' stuck in there? (Changing The World Once Cellphone at a Time) I get them all the time now I'm using Dragon Naturally Speaking to 'write' my blog posts. Way to go!

Posted by: Barry Welford | May 15, 2008 at 10:13 AM

It's not a speako. I wish it were an intentionalo. It's just a dumbo, Barry. But now that you've brought worldwide attention to it, it stays for eternity.

Posted by: andy nulman | May 21, 2008 at 12:39 PM

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