Hysterical, brilliant...and a little scary.
So, how do you market a repulsively gory, blood-filled, uber-violent videogame? Well, if you're Sega's Condemned 2, you counterbalance your standard, dark, black-and-red website with rainbows, clowns, cutesy animals and butterflies.
That's what you'll find on Offset The Evil (that's it below), the Yang to Condemned 2's slingbladed Ying. The '70s-styled technicolor site invites you to play inane games like Lollipop Catch, watch sweeter-than-sweet parades or visit the Forest of Fairy Flowers (each which takes you to other happy places on the net), each designed to "offset the evil" you will generate by playing Condemned 2.
Very bright, very newsworthy...but makes me shudder to think if a similar concept will be used to market the next SpongeBob SquarePants or High School Musical project.
