Full disclosure here--I was one of the early investors in the "Evil Dead--The Musical" show that played off-Broadway, Seoul, Korea and is currently wowing them in Toronto. George Reinblatt, who co-created and co-wrote the show, has been working with me at Just For Laughs for years, and Jeffrey Latimer, the Toronto-based producer who has supported this show since its most embryonic stage, is an old friend.
All that said though, the show's current ad campaign is Pow!-ing them...and not just in Toronto. Created by Saatchi and Saatchi, the four-postered blitz takes images of four popular musicals, kills and then resurrects them Evil Dead-styled. The end result is one of those campaigns that people dream about--kudos in the marketing press (including AdAge's prestigious Creativity online magazine), posters being stolen by fans all over Toronto, and, the best of all, a big bump in sales.
Maybe I'll see a return on my investment yet... ;)
Until then, at least I've got these posters to brighten (frighten?) up my office.
