When you're driving to work this morning, or back home later today, check out the overpasses you, well, pass under. Now, I don't know where you live, but doing my best Nostradamus (or worst Kreskin), I'll bet that your passes are listless, concrete and grey. If they have any color at all, it's due to the work of a daring graffiti defacer, or of rust.
Unless, of course, you live in Santa Fe. On my recent sojourn there, I was taken by the attention to detail and style the city puts into most everything...including its highway overpasses. Check these out:
Yes, they cost a few bucks more. And yes, the money could be spent elsewhere. But how do you measure the value of converting urban blight into urban art? And what type of image does that convey versus the usual cracking cement?
Today's mission--think of something on your person, or in your business, that is industrially lackluster and serially ignored...and find a way to make it sing.