Best example of the power of supreme Surprise marketing in months. Straight from the mouth of the Associated Press:
PITTSBURGH - Sidney Crosby delivered for the Pittsburgh Penguins. Again.
This time, he did it off the ice. Crosby, coach Michel Therrien and eight other players hand carried season tickets to 35 randomly selected Penguins ticket holders on Wednesday.
Crosby, wearing a Penguins
jersey and blue jeans, took tickets to Mount Lebanon resident David
Disney (photo at right), a season ticket holder since the Penguins' inception in 1967,
and Karen and Guy Bradford of the Edgewood section of Pittsburgh.
"It's a pretty unique thing we do," Crosby said. "I think it's nice we do it."
None of the families were told in advance the players were coming.
Joining Crosby in knocking on front doors were Marc-Andre Fleury, Jordan Staal, Sergei Gonchar, Brooks Orpik, Maxime Talbot, Tyler Kennedy, Pascal Dupuis and Jeff Taffe.
"This is a tremendous opportunity to say thank you," Penguins president David Morehouse said.
The
Penguins sold out all of their home games for the first time in team
history last season while reaching the Stanley Cup final. They also
expect another full-season sellout this season.
Talk about Pow! moments! Sometimes, it's heartening to think the message we espouse incessantly here at Surprise Central is actually getting through.
