Quote of the week comes from Jeri Yoshizu, sales and promotion manager for Scion at Toyota. Taken from her interview in Brandweek, she deftly describes not just every marketer's dilemma, but offers words of wisdom to everyone trying to make it through our daily flow of challenges:
"...my job is to come up with
the best possible situations
and if that can't happen,
then go on to the next best."
Makes it sound so easy, doesn't she?