Ahh, the making of a book! After writing it, sending a few manuscripts out for review, re-reading and re-re-reading the document over and over, the collective wisdom seems to think that the market for the Pow! book is wider than the initially-contemplated "marketing folk" and their ilk.
That's good news, which reminds me of a great publishing joke:
Q: When does a business book become a non-fiction book?
A: When it is placed on the non-fiction shelf.
Well, with a philosophical makeover comes the inevitable physical one, so say hello to the NEW subtitle--Profiting From the Power of Surprise--and the NEW front face of POW! Right Between The Eyes!--The Book (and you can pre-order it right now to avoid the mad February rush!).