Gotta love the folks at Kemo Sabe, the outrageously opulent western wear emporium in the tony towns of Vail and Aspen, Colorado. Here's why--
Of the nine Surprise-generating tactics introduced in my upcoming Pow! book, Tactic #7 is one called "Business Stupidity" (the polar opposite of Business Intelligence, I suppose), where you do things so ridiculously wrong, they come out very, very right. Case in point is the attitude of the aforementioned cowboy outfitter, who goad people into overspending with corporate slogans like:
Well, you'd figure that with the world of finance imploding, a place like Kemo Sabe would lay low for a while while the dust settles. But these guys are obviously nasty sidewinders and varmints, who believe that austerity is for sissies. Yes, they may recognize that the going is tough, but they've got their own special way of dealing with it:
