The people at 800-CEO-Read, the specialized homestead for business books on the Web, have been very kind to me and to my upcoming Pow! book, and have offered me five months of "behind the scenes/making of a business book" Guest Post promo on the company's influential Daily Blog.
But in true Pow! fashion, the company's dynamic duo of Aaron and Dylan Schleicher and faithful sidekick Kate Mytty threw me a challenge by saying: "Given the nature of your book, we expect it to be different from what anybody else has done."
Here we go again.
Well, the end result starts today, as 800-CEO-Read has posted the first of five Pow! Right Between The Eyes! videos. Each one focuses on a specific topic, and although kinda tongue-in-cheek, each has a serious underlying theme (hey, it still is a business book after all...). They're all homemade, written by yours truly and directed my Airborne Mobile's madly creative Scott Brooks (who designed the look of this here blog as well).
The first is about the pressure to have a gimmick to sell business books these days. So why are you still here? Click THIS and check out Video #1 right now.