It's like watching one of my kids graduate from college...
Ogilvy was the Agency of record, but the real hero is Hunter Somerville, a 26-year-old intern at the agency, who was fooling around with some back-of-the-box copy when he was hit with the "tilting" brainstorm.
Better than the accolades though, the real Pow! was this chain of events for the sparkling Shreddies:
- It attracted hundreds of stories in both the traditional and digital media
- It sold out a run of "Limited Edition" boxes in two months
- It increased year-over-year sales of the product by over 18%
Once again, strong vindication for the power of Surprise. I think we'll celebrate at Surprise Central with a bowl or two of the stuff...