I hate brunch.
Okay, that’s kinda strong as a sentiment, but as meals go, it’s perhaps one of the culinary world’s most predictable and boring—buffet tables of overpriced, pre-prepped eggs and bacon and juice and roast beef served to a line of ravenous plate-wielding multitudes in bulk. All that’s missing is the trough.
That’s why, during my recent Boston sojourn, I begged, cajoled—pleaded with!—Vinnie the concierge at the Copley Plaza Hotel to please find me something different, unique—may I even ask for Surprising!—for my Sunday late-morning meal.
Well, Vinnie delivered. Despite its nondescript address-cum-name, the restaurant Tremont 647 (at
The main differentiating factor was its famed “Pajama Brunch,” where all staff are outfitted in assorted sleepwear (see a few above I assembled for the perfunctory Pow! pic), and the menu (below) wags its finger at you with a loud “Why aren’t you in your PJs?” reprimand (while all people at Tremont 647 are treated equal, the resto’s manager did admit that those who actually come dressed down are treated WAY more equal than the others).
Most places would never, ever even get to this level, but the majority of those that would, would stop right here: cute gimmick, now shovel out those scrambled eggs and sausage. Not so at this place.
Taking a lesson from its more elegant, evening-service brethren, Tremont 647 starts off each bruncher with a plate of “amuse-bouche” (we had some literal melt-in-your-mouth, mini cheese-danish-type things), and provide standards and specials that are far-from-standard and extra-special. While I’m no food critic, suffice to say that we ate well in bubbly, friendly surroundings for a more-than-fair price. Best of all, this was not a one-off “over the top,” where you would think to yourself that “Okay, I’ve done this once…and once is enough”; the restaurant bustled with spirit and happiness, the food was imaginative and plentiful, and I’d go back tomorrow.
Here's the story:
This was not a "meal"; this was a long-running, twice-weekly "happening." This was a hit show where people stood in line with their lovers, kids, parents, whomever, to get in and
Like yesterday’s Barbershop Lounge story, Tremont 647 shows that any business can integrate Pow! into its DNA. And when dealing with seemingly “its all been done” commodities like haircuts or weekend brunches or whatever your company does, one doesn’t have to throw in the towel and give up on finding a way to deliver a flow of delightful extremes to your customers.
Sleep on it.