You're uber-passionate about a subject; in my case, Surprise.
You walk the talk by incorporating it into your business and personal life incessantly
You write a blog for three years, and deftly spin that blog into a book.
And you hope that some of it cuts through, rubs off, makes a difference.
And then you get an email from a kindred spirit named Jeremy Epstein, who never stops marketing, and who wants to set up as time to talk with you. The email states:
9.37pm-9.58pm (night owl option)
Jeremy doesn't just "get it" (see the French Deli post that I suspect influenced his rather off-beat meeting times), but he uses it. And he brands it, as well. What a difference a minute makes, indeed.
Thus he cuts through the clutter of my schedule, and proves to be time well spent. All 26 minutes and 32 seconds of it.
Well done, Jeremy.