Been a good week to be a media whore. Lotsa action and reaction to Pow! as a concept and as a book.
To start, while some may fancy an article in Time Magazine or the Wall Street Journal, THIS business author got his mega-thrill fix by being featured in a piece on Pow vs. Wow Surprise Marketing by Valerie Seckler in the bible of style itself, Woman's Wear Daily. What's more, as you see below, the article was aggregated on the Conde Nast Portfolio site's front page. You can read the whole thing by clicking here.
Then, we head on over to Customer Management IQ for an interview with publisher Blake Landau. I go into it expecting a snoozer, but the bubbly, adorable and effervescent Blake (just look at that sweet smile!) renders the process a blast. The end result can be read by clicking this link.
Finally, it's onto the left coast to Vancouver's Brad Brooks and his eponyomously-named show on CKNW 980. This was a marathon, but one that passed like a 100-yard dash thanks to the way he was prepared (must be that producer of his!) and his obvious enthusiasm about Surprise and its effect on business today. Best of all, he actually read the book...or seemed to have read it. You decide by listening to our chat by clicking on the MP3 logo atop the page this link takes ya to.
More to come, I hope. Really flabbergasted about all the support...
