Last summer, when I sat down to write Pow!, one of my main goals was to give the book a wider audience than just “marketing types.” Not that there’s anything wrong with a good marketing book (just ask Seth Godin, or Jack Trout, or Andy Sernovitz, or…), but I always felt that the lessons of harnessing and exploiting Surprise had wider, more interpersonal, more universal applications.
So, cut to the Barnes and Noble store in The Grove, L.A.’s elegant “theme town” shopping center. Killing some time there before last week’s taping of The Late Late Show, I popped into the store to sign some books.
Yuri, an incredibly helpful associate there (that's him with me at right), pulled one (!) out of the “Marketing” section of the store, but couldn’t locate all the others that were still listed in inventory.
“Must be some kind of mix-up,” he shrugged, as I dejectedly made my way towards the door. And then, talk about a Pow! Moment—there, on a coveted table position at the front of the store was the book, next to classics like “Getting Things Done,” “Good To Great,” “Made To Stick” and “F.I.S.H!”
Best of all, the sign on the table didn’t say “Marketing” or “Business”...but “Improve Yourself.”
I'll take that.