A month ago, Susan Boyle was an unemployed, middle-aged everywoman with a magnificent voice.
Today, she is a world-wide sensation.
Such is the power of the Internet, right?
Such is the power of word-of-mouth marketing, right?
Such is the power of social networking, right?
Such is the power of Surprise.
Without it, there is nothing to network.
There is nothing to talk about.
No words to spread, nowhere.
Face it folks,there are tens of thousands of people equally as talented as--more talented than!--our dear Susan, all who can also be found singing on YouTube.
But Susan Boyle's story is not one of talent. It's one of Pow!
"Without a doubt that is the biggest surprise I have had in three years of the show," gasped Britain's Got Talent judge Piers Morgan to Susan's breakout performance on the show. "I'm reeling from shock."
The dichotomy between the expectation set by Susan's frumpy appearance and the angelic sounds that emanated from her lips is what set the world on fire. It's a textbook case of one of the key Surprise-generating tactics--Play Against Stereotypes.
I couldn't be happier for Susan Boyle. Not only did she destroy all preconceived notions, but her success validates the raison d'etre for this blog.