In the oft-metioned Pow! book, Surprise-generating Tactic #5 is "Look in the Rear-View Mirror," explained as:
you may stumble upon the idea
that can drive the future."
I love it when people take me verbatim.
Check this out--an ad for the Eating Disorder Education Organization, a group that helps the sufferers--most who do so in silence--deal with, and find help, their illness.
Nothing to make fun of, and this spot certainly doesn't. What is DOES do though, is make a very powerful, and visual, statement, about the abnormality of eating disorders.
It's simply entitled "Cream Ice," and can be viewed, I suspect repetitively, below: