Incongruous positioning aside,this is either one of the world's most brilliant innovations, or one of its most crass and idiotic (would've leaned heavily on the idiotic side but given the influence of Joshua Cooper Ramo's "The Age of the Unthinkable," I'm now perplexedly hovering in the middle):
The digitalcig promises "all of the pleasures of smoking wihout all the problems," namely open flame, smoke, carcinogens and stares from people like me as one pollutes my environs. It's the Beatlemania of the smoker's world--No Tobacco, Just an Incredible Simulation! (To answer the curious, the product creates a water vapor and mixes it with nicotine for a smoker's rush.)
Now, I'm an anti-smoker and dislike everything big tobacco stands for. I unfortunately know how even one cigarette can screw up the most pastoral scene (case in point--while taking my dogs on a crisp late night walk last week, some guy walking his dog a block in front of me was puffing away, and the smoke overpowered all other--and I mean ALL other--scents for the entire walk).
But I also know that to many, smoking is their life's pleasure. Some--most I'll reckon--are also hooked, which is a shame, but a reality. NJOY may be the more-than-reasonable alternative.
So...wacky gimmick, or a puffer's version of the electric car?
Put that in your pipe and smoke it.