I admire Jim Fannin as a professional and as a person. Hard not to. Here's a guy who looks at least 15 years younger than his age, thinks with the wisdom of someone 25 years older and is so continually positive it's hard to talk to him without being infected by, or envious of, it (then there's always asking him what he's on).
The renowned motivator, "Zone Coach" and head-coach to myriad corporate giants and sports stars (to his credit, he's one of the few people who emerged unscathed from the current bio of former client Alex Rodriguez), Jim has just launched a simple yet profound new relationship-building concept, and an audacious way to promote it.
In a nutshell, Jim's "90-Second Rule" stiplulates that the first minute-and-a-half of any personal encounter is its tipping point; as he puts it:
“If you‘ve been away from someone you care about or love for at least two hours, the first 90 seconds that you see them has more impact on the relationship than spending hours with them later on."
Taken one step further, being conscious of his 90-Second Rule can positively affect the numerous relationships that engulf us; the soul's version of "an ounce of prevention is worth a pound of cure," I suppose.
Well, the book's coming soon(he's working with super-agent Bill Gladstone), and in the meantime, Jim has put together this site, the film below, as well as a contest with a grand prize check of $25,000 to whoever provides the most compelling video testimonial to the principles outlined in the 90-Second Rule.